Patent - Endangered Species Chocolate Launches New Label, Website

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Endangered Species Chocolate Launches New Label, Website

Endangered Species Chocolate Launches New Label, Website

Indianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.

In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly
e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species.

Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on ea

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The marks coded as ""color marks"" under 29.02 - 29.07 claim one or more colors as the mark. The description of the mark is often helpful in determining whether the mask consists of color alone. Because these marks are for color alone" style="TEXT-DECORATION: none" href="inconspicuous design elements which merely function as punctuation or parts of letters are only coded in 29.01.07.

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